By appealing to their primal instinctual desires, of course! Most people are visual creatures and will be subconsciously drawn to properties that have a lot of natural light, are well-maintained and have attractive features both inside and outside. You can also increase your property's appeal by staging it in a way that makes it look like the perfect home for them.
For example, if you know that your prospective buyer is into fitness and health, you could stage the property with a home gym or yoga studio. Or if they're into cooking, you could make sure the kitchen is nicely staged with all the latest appliances. Get creative and think about what would make your buyer want to call your property home.
There are a few things you can do to make your property more appealing to prospective buyers. One is to de-clutter, so that the buyer can visualize themselves living in the space. You can also tidy up the landscaping and paint or update the home's exterior. Finally, you can make sure that all of the important systems (e.g., heating, cooling, plumbing) are in good working order.