How do you know if a startup is worth investing in?
I have found that the best way to know if a startup is worth investing in is to look at its leadership team. If you see two or more people who are smart, driven, and passionate about what they do, then that's a good sign that the company will succeed.
The same goes for CEOs who understand what they're doing and can explain it clearly; they'll make sure that everyone else on the team understands their roles and objectives as well.
Another thing I like to look at is the company's mission statement. It should be short and sweet—and not just because people don't have time to read long documents these days! It needs to tell you exactly what the business is all about, why it exists, and how it plans to achieve its goals over time.
You also want to look at whether or not there's accountability within this mission statement; if there isn't any accountability then chances are good that things won't work out well for everyone involved down the line."